Advanced Vapor Technologies makes several steam vapor machines to clean, sanitize and deodorize. Steam vapor cleaning is so unique that AVT found that peoples eyes glazed over when they attempted to explain what the product did. Telling every prospect was an difficult job. They needed to multiply their efforts.

In addition, they found that many of their customers were not using the product correctly, dealers were getting complaints about the cleaning ability of the machines.

AVT does many trade shows and needed to be able to stop attendees in their tracks when they walked by the booth.

Solution

A 5 minute marketing and sales movie was created to show the steam machine in a working environment. The movie was integrated into an interactive CD to be sent to dealers and prospects. When AVT’s dealers saw the CD they wanted a version of their own so for most dealers, a special version was created expressly for that dealer.

For showing customers the proper techniques for the machines, a 40 minute DVD-Video was created. For the hearing impaired, subtitles were included as a user option.

Taking the content for the sales and training movies, a special trade show DVD was created showing the machines in operation.

Result

Prospects can now readily see the efficacy of steam vapor systems. Dealers also have a easier job of convincing their customers that steam really works. Seeing is believing.

Because of the CD and DVDs, 2004 sales of AVT steam vapor machines have exceeded all previous years. The cost of the content development has paid for itself many times over.

Contact Advanced Vapor Technologies at www.advap.com